There are many benefits from building your own software, among them being:
• The ability to adjust the software to your specific needs;
• Increased visibility around your marketing campaigns;
• Increased customer retention by offering a seamless experience;
• Easy management of cross-channel strategies and results;
• Better data management and data analytics by having everything in one place;
• The ability to deliver personalized experiences across multiple channels;
• Integration with social media platforms, ecommerce products, supply chain and product management tools, content management systems, brick and mortar stores, human resource software, and more.
• Easier user journey mapping that leads to better relationship management and an improved shopping experience that boosts customer loyalty.