FeetUp® revolutionizes inverted yoga with tailored video content for everyone and every body
About the project
FeetUp® turns yoga upside down with a one-of-its-kind platform that offers tailored instructional videos, a complete shop for movement props and all the support you’ll need. FeetUp® is the companion app of the FeetUp® Trainer™, a tool that helps yoga practitioners master safe inversions within minutes. The mobile app goal is to get the most out of the FeetUp® Experience with a comprehensive database of yoga, fitness, and relaxation classes.
The Challenge
Building from scratch an app that offers the full experience of working with a personal yoga trainer came with its fair share of challenges. The team aimed to deliver yoga instructions and video classes tailored for every body type and experience level while providing a way for teachers to do livestreams and engage with users. Besides the video content, the platform planned to have an integrated shop for the FeetUp® Trainer™ tool.
The Solution
We built a mobile app that delivers video and audio content to a high number of users simultaneously, while tracking user behaviour and time spent inverted. For offering a customized experience we developed a highly configurable admin area for uploading new content, moderating comments and sending push notifications. We also integrated a a community feature and a worldwide chain of shops that allows users to purchase products.
- Sep2019Product Strategy workshop
- OctCustom video progress bar
- NovNotification system
- DecShop and Shopify integration
- 2020FebCommunity support module
- AprApple store launch
- Google store launch
- MayPreferenced based Playlist
- JunTime spent inverted algorithm
- AugLive stream
- OctRecurrent notifications
- NovChrome cast
- Apple TV cast
Technologies Used
Safe login & register
Tailored video content
Custom video progress bar
Authentic shopping experience
Community management
AssembledTeam
Digitalya has been a vital part in developing FeetUp® mobile app. The team did a great job in understanding our vision and delivered a high-quality solution. I really appreciated the fact that they constantly had the end-user in mind and suggested development ideas to ensure the best outcome for our customers. I highly recommend their skill set and technical knowledge.
