FeetUp® revolutionizes inverted yoga with tailored video content for everyone and everybody

Client

FeetUp

Location

USA

Industry

Wellness

About the project

FeetUp® turns yoga upside down with a one-of-its-kind platform that offers tailored instructional videos, a complete shop for movement props and all the support you’ll need. FeetUp® is the companion app of the FeetUp® Trainer™, a tool that helps yoga practitioners master safe inversions within minutes. The mobile app goal is to get the most out of the FeetUp® Experience with a comprehensive database of yoga, fitness, and relaxation classes.

The Challenge

Building from scratch an app that offers the full experience of working with a personal yoga trainer came with its fair share of challenges. The team aimed to deliver yoga instructions and video classes tailored for every body type and experience level while providing a way for teachers to do livestreams and engage with users. Besides the video content, the platform planned to have an integrated shop for the FeetUp® Trainer™ tool.

The Solution

We built a mobile app that delivers video and audio content to a high number of users simultaneously, while tracking user behaviour and time spent inverted. For offering a customized experience we developed a highly configurable admin area for uploading new content, moderating comments and sending push notifications. We also integrated a a community feature and a worldwide chain of shops that allows users to purchase products.

How we did it

Our partnership with FeetUp® extends over the course of more than one year in which we provided valuable content and fantastic user experience to users world-wide.

Technologies used

Assembled Team

1

Project Manager

2

React Native Developer

1

Full Stack Developer

LOGIN

Safe login & register

Practice Center

Tailored video content

Learning Center

Custom video progress bar

Shop

Authentic shopping experience

Support

Community management

Virgil Horghidan

CEO / FEETUP

5/5

Digitalya has been a vital part in developing FeetUp® mobile app. The team did a great job in understanding our vision and delivered a high-quality solution. I really appreciated the fact that they constantly had the end-user in mind and suggested development ideas to ensure the best outcome for our customers. I highly recommend their skill set and technical knowledge.

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