Muzaara - automated advertising solution that revolutionizes sales with highly targeted ads and self-optimizing campaigns
About the project
Muzaara helps users achieve the highest ROI possible by creating automated ad campaigns on Google and Facebook. In a couple of minutes, users can create unique ads for each product, target specific needs, and set up the smart algorithm that optimizes the campaigns.
The Challenge
Creating an algorithm compatible with both Google and Facebook platforms was quite daring. Implementing it in a software that manages millions of products ads and offers real-time reports, was even more challenging.
The Solution
In order to offer an automized process of creating and optimizing ads, we developed an intelligent algorithm that bids for the client and generates the lowest cost. This is possible by analyzing huge amounts of data and testing thousands of ads subsets.
- Jun2016Product development strategy
- JulDevelopment kickoff
- Feb2017MVP launch
- MarClients onboarding
- JunNew API release
- JulTeam size increase
- OctDeep Google and Facebook integrations
- Jan2018Google partnership
- AprNew version dev kickoff
- MayAsia expansion deal
- Nov$20.1M of sales generated
- Feb2019Full rebranding live
Technologies Used
Dedicated dashboard
Application access
Advanced campaign analytics
Products feed
AssembledTeam
Ovidiu and his team at Digitalya have been a vital part of our business and I would highly recommend their skill set, technical knowledge and business aptitude to any company that is looking for a technical team that not only has excellent technical skills, but also understands business objectives. I have worked with 100s of developers around the world over the last 5 years and Ovidiu and his team are the best to date with a clear lead as they deliver clean code on time and question the process of the platform to ensure we are on the right track.
